For Blair Lauren Brown, jewelry making is more than just a passion, it’s part of her family’s legacy. As a fourth-generation Alaskan artisan, Brown is proud to keep up the traditions of her family, including sourcing her gold from the same mines that her family has used for decades. But as a talented and creative artist in her own right, she’s also bringing fresh perspectives to her design work and making sure that every piece she creates has its own unique story.
Brown isn’t just telling stories through her jewelry. Using Weebly, she has built a beautiful and professional website that allows her to share her unique creations with the world. Here are some insights into how Blair Lauren Brown has leveraged Weebly to promote her one-of-a-kind business.
1) Focus on What You Do Best
For many entrepreneurs, web development and design aren’t a part of their skill set. But since you can’t run a modern business without a website, their options are to either pay a website designer or build one themselves. The former can be costly and the latter often takes too much time away from the things they actually enjoy to do. That’s where services like Weebly can provide value.
One of the things that Brown wanted in a website was simplicity. As she explains, “I chose Weebly because I needed a simple drag and drop platform that would allow me as much space and time to do what I do best, which is make jewelry.”
Another advantage of using Weebly is how the website can scale with your business. Brown initially used the site just to showcase her designs, but as Weebly’s features become more advanced, it was easy for her to transition into eCommerce. “My business grew with it,” she says, “which was really nice because I could adopt all those new additions into a style that I could manage.”
2) Photography Matters…A Lot
Everyone knows the saying, “A picture is worth a thousand words,” but that’s especially true for jewelry design. If you’re selecting something as important and intimate as a ring, it’s important to know exactly what you’re getting. In the early days of her business, Brown struggled to find the right photos to sell her designs.
“Most of my business for the better part of the first five years was all about one-of-a-kind jewelry,” explains Brown. “I still have an incredible amount of custom pieces and so it’s really hard to get it photographed in a consistent way.”
Eventually, Brown found the right approach to photography for her products and now uses the photo editing features to perfect each shot before she puts it on the site. “Having the ability to take photos myself and upload them to the website and edit them in a system that’s familiar and easy that I’ve been working in for years is amazing,” she says (Read the product photography guide to perfect your own product photos).
3) Managing Your Website from the Road is Essential
Like many small business owners, Brown is often on the go, so it’s important that she has a way to manage her business quickly and easily from the road. That’s why she’s such a fan of Weebly’s mobile app.
Without a solid mobile solution for managing your website, you risk missing sales, creating bad customer experiences and tarnishing your brand. Fortunately, the mobile app covers everything you need.
“The app that’s built into the Weebly platform is immaculate,” Brown says. The ability to update her blog, check sales, send shipments and much more from the convenience of her phone makes maintaining her business while she’s traveling seamless.
While Blair Lauren Brown is part of a jewelry making legacy that goes back more than 112 years, it’s her combination of artistry and modern business savvy that will keep the family name prosperous in the future.