Here’s how to make email integral to your marketing this year:
Add a Lead Capture Form to Your Site
Popup — This for pops up after a set period of time (that you determine), giving visitors the option to either sign-up or ignore it. This is the default form, but keep in mind that the way it functions could disrupt whatever else a visitor is doing on your site.
Smart Bar — This adds a small one line form to the top of your site, ensuring visitors see it no matter where they are without otherwise intruding on their experience.
Welcome Mat — Essentially a full screen version of Popup that briefly takes over the entire site. And as with the Popup, it ensures more people interact with (and use) your form while potentially disrupting some other people out of the act of using your site.
Anchored — Similar to the Smart Bar, except it’s a form or mail icon anchored to the lower right of your site. This is the probably the most stylish of the options, but also the least noticeable as a result.
Assuming you’re using Weebly, these can all be added to your site automatically at the press of a button. Learn more about setting up lead capture forms.
Create Your First Newsletter
Why? Because this keeps your subscribers from forgetting you. Imagine if you signed up for a mailing list at a small business and didn’t otherwise interact with them after that. Would you remember joining their list if they didn’t write to you until six months or even a year later? Probably not. They’d be wasting their money and your time.
Weebly Promote has a simple email creation system that works in much the same way as Weebly: you select a template and then drag and drop your text and images where you want them.
Send Welcome Emails to New Customers & Subscribers
This would be tedious if you had to do it manually, which is why Weebly Promote provides Automated Emails that can be sent after a customer’s first purchase or a subscriber’s initial sign up.
Create Your First Drip Campaign
So instead of sending a single welcome email for a new customer, you might instead send a welcome email followed by a brand email four days later, and an up sell message another three days after that. You determine the timing and what triggers a subscriber to receive the campaign.
If you want more ideas, look at emails from companies you admire and frequent. They’re successful for a reason and Weebly Promote gives you every tool you’d need to create the same types of winning emails. Get started, and soon other entrepreneurs will be looking to your business as an example of how to do things right.